To alleviate the effects of India’s second wave of coronavirus, the 501(c)(3) non-profit Sewing New Futures is joining forces with independent designers and small business owners to run a fundraising campaign to support grass-roots organizations in India.
The campaign aims to raise funds for direct aid and immediate relief to select vetted organizations and communities around India.
Every four minutes, a person dies of COVID-19 in the national capital of New Delhi, India. The healthcare system is overloaded, and families are oftentimes required to find their oxygen supplies due to problems with the allocation of essential medical equipment. Some people are even required to personally and
without any prior medical training care for their relatives within hospitals. According to journalist Kunal Purohit from Mumbai, the published estimates do not reflect the true extent of the current crisis.
The campaign is the brainchild of Bhavyaa Prasad, Parsons School of Design graduate ‘19, and is supported by Candice Whitely-Shukla, Columbia University ’09 and USF '20, and Vibhas Sen Paralympian, TedX Speaker & Sports Diplomat, in addition to a global team of design, marketing legal, and medical professionals.
The collective aims are to raise over $100,000 - through this campaign. The aid will be allocated according to the greatest needs and spent directly on medical aid and basic supplies such as FPP2 masks, PPE kits, oxygen
concentrators/cylinders, oximeters, an ambulance, etc.
The donations will benefit the community-led oxygen relief initiative in Ghaziabad, Uttar Pradesh, the newly erected hospital station in Maraghatu, Jharkhand, and Sphoorthi Foundation, a Hyderabad based foundation, distributing health care kits to marginalized communities. The India Relief Raffle will launch on Saturday, 8th of May 2021 and it will be live for one week, with the potential of extending up to 10 days.